{"id":10099,"date":"2020-11-23T12:16:11","date_gmt":"2020-11-23T12:16:11","guid":{"rendered":"https:\/\/www.gitsl.com\/ala\/?p=10099"},"modified":"2025-12-29T08:43:57","modified_gmt":"2025-12-28T23:43:57","slug":"%e3%83%95%e3%83%a9%e3%83%b3%e3%82%b9%e3%81%aecm%e4%ba%8b%e6%83%85","status":"publish","type":"post","link":"https:\/\/www.gitsl.com\/ala\/10099\/","title":{"rendered":"\u30d5\u30e9\u30f3\u30b9\u306eCM\u4e8b\u60c5"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u56fd\u304c\u9055\u3048\u3070\u597d\u307e\u308c\u308bCM\u3082\u9055\u3044\u3001\u5916\u56fd\u306eCM\u3092\u898b\u3066\u9055\u3044\u3092\u767a\u898b\u3059\u308b\u306e\u3082\u697d\u3057\u3044\u3082\u306e\u3067\u3059\u3088\u306d\u3002\u304a\u3057\u3083\u308c\u306a\u30a4\u30e1\u30fc\u30b8\u306a\u30d5\u30e9\u30f3\u30b9\u306eCM\u306f\u3001\u3084\u306f\u308a\u304a\u3057\u3083\u308c\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u56de\u306f\u305d\u3093\u306a\u30d5\u30e9\u30f3\u30b9\u306eCM\u306b\u3064\u3044\u3066\u8997\u3044\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CM\u306e\u3042\u306e\u4eba<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u65e5\u306e\u82b1\u5b50\u3055\u3093\u3068\u30de\u30ea\u30fc\u3055\u3093\u306f\u8857\u3092\u304a\u6563\u6b69\u4e2d\u3002\u30de\u30ea\u30fc\u3055\u3093\u306f\u8857\u3067\u898b\u304b\u3051\u305f\u7537\u6027\u304c\u6c17\u306b\u306a\u308b\u3088\u3046\u3067\u3059\u304c\u2026\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f1a\u8a71<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong><span style=\"color: #339966;\">Marie<\/span>: Regarde, l\u2019homme qui est l\u00e0-bas, je crois l\u2019avoir d\u00e9j\u00e0 vu dans une publicit\u00e9 \u00e0 la t\u00e9l\u00e9.<\/strong><\/p>\n<p>\u898b\u3066\u3001\u3042\u305d\u3053\u306b\u3044\u308b\u7537\u6027\u3001\u30c6\u30ec\u30d3\u306eCM\u3067\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u6c17\u304c\u3059\u308b\u3002<\/p>\n<p><strong><span style=\"color: #ff99cc;\">Hanako<\/span>: O\u00f9 \u00e7a? \u2026 Je ne sais pas&#8230; Je ne regarde pas beaucoup la t\u00e9l\u00e9.<\/strong><\/p>\n<p>\u3069\u3053\uff1f&#8230;\u3055\u3041&#8230;\u30c6\u30ec\u30d3\u3092\u3042\u307e\u308a\u898b\u306a\u3044\u304b\u3089\u5206\u304b\u3089\u306a\u3044\u308f\u3002<\/p>\n<p><strong>En plus, il n\u2019y a quasiment personne de connu dans les publicit\u00e9s fran\u00e7aises.<\/strong><\/p>\n<p>\u305d\u308c\u306b\u3001\u30d5\u30e9\u30f3\u30b9\u306eCM\u3063\u3066\u6709\u540d\u4eba\u304c\u307b\u3068\u3093\u3069\u3044\u306a\u3044\u3067\u3057\u3087\u3002<\/p>\n<p><strong><span style=\"color: #339966;\">Marie<\/span>: C\u2019est vrai. \u00c0 part quelques pubs comme les parfums, ils sont inconnus.<\/strong><\/p>\n<p>\u305d\u3046\u306d\u3002\u9999\u6c34\u307f\u305f\u3044\u306a\u3044\u304f\u3064\u304b\u306eCM\u3092\u9664\u3044\u305f\u3089\u3001\u7121\u540d\u3088\u306d\u3002<\/p>\n<p><strong><span style=\"color: #ff99cc;\">Hanako<\/span>: N\u2019est-ce pas? Au japon, on choisit souvent des acteurs et des chanteurs connus pour les publicit\u00e9s de marques.<\/strong><\/p>\n<p>\u305d\u3046\u3067\u3057\u3087\u3002\u65e5\u672c\u3060\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306eCM\u306b\u306f\u6709\u540d\u306a\u4ff3\u512a\u3084\u6b4c\u624b\u3092\u8d77\u7528\u3059\u308b\u306e\u3088\u3002<\/p>\n<p><strong>On aime bien aussi des athl\u00e8tes m\u00e9daill\u00e9s.\u00a0<\/strong><\/p>\n<p>\u30e1\u30c0\u30eb\u3092\u53d6\u3063\u305f\u30b9\u30dd\u30fc\u30c4\u9078\u624b\u3082\u597d\u304d\u306d\u3002<\/p>\n<p><strong><span style=\"color: #339966;\">Marie<\/span>: Des athl\u00e8tes, il y en a de temps en temps en France aussi, comme des judoka, ou des rugbyman.<\/strong><\/p>\n<p>\u30b9\u30dd\u30fc\u30c4\u9078\u624b\u306f\u30d5\u30e9\u30f3\u30b9\u3067\u3082\u51fa\u308b\u308f\u306d\u3002\u67d4\u9053\u3084\u30e9\u30b0\u30d3\u30fc\u306e\u9078\u624b\u3068\u304b\u3002<\/p>\n<p><strong><span style=\"color: #ff99cc;\">Hanako<\/span>: Des nageurs aussi. Vous aimez les personnes plut\u00f4t muscl\u00e9es\u2026?<\/strong><\/p>\n<p>\u6c34\u6cf3\u9078\u624b\u306a\u3093\u304b\u3082\u51fa\u308b\u308f\u306d\u3002\u30d5\u30e9\u30f3\u30b9\u4eba\u3063\u3066\u7b4b\u8089\u8cea\u306a\u4eba\u304c\u597d\u304d\u306a\u306e\u304b\u3057\u3089\u2026\uff1f<\/p>\n<p><strong>Ah, il y a aussi des autres diff\u00e9rences entre le Japon et la France.<\/strong><\/p>\n<p>\u3042\u3042\u3001\u65e5\u672c\u3068\u30d5\u30e9\u30f3\u30b9\u306eCM\u306e\u9593\u306b\u306f\u3001\u4ed6\u306b\u3082\u9055\u3044\u304c\u3042\u308b\u308f\u3002<\/p>\n<p><strong><span style=\"color: #339966;\">Marie<\/span>: Comme quoi?<\/strong><\/p>\n<p>\u4f8b\u3048\u3070\uff1f<\/p>\n<p><strong><span style=\"color: #ff99cc;\">Hanako<\/span>: Elles sont souvent avec des images sexy, et aussi c\u2019est tr\u00e8s ouvert aux probl\u00e8mes quotidiens des femmes!\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<p>\u30bb\u30af\u30b7\u30fc\u306a\u30a4\u30e1\u30fc\u30b8\u306e\u3082\u306e\u304c\u591a\u3044\u308f\u3088\u306d\u3002\u305d\u308c\u306b\u3001\u5973\u6027\u306e\u60a9\u307f\u4e8b\u306b\u3082\u3068\u3066\u3082\u30aa\u30fc\u30d7\u30f3\u3060\u308f\u3002<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"396\" src=\"https:\/\/www.gitsl.com\/ala\/wp-content\/uploads\/2020\/11\/968b22bab332d69a596dd69307f87dfb.jpg\" alt=\"\" class=\"wp-image-10102\" srcset=\"https:\/\/www.gitsl.com\/ala\/wp-content\/uploads\/2020\/11\/968b22bab332d69a596dd69307f87dfb.jpg 500w, https:\/\/www.gitsl.com\/ala\/wp-content\/uploads\/2020\/11\/968b22bab332d69a596dd69307f87dfb-300x238.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">publicit\u00e9<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c<strong>publicit\u00e9<\/strong>\u300d\u306f\u300c\u5ba3\u4f1d\u30fb\u5e83\u544a\u300d\u306e\u610f\u5473\u3002\u300c\u30c6\u30ec\u30d3\u306e\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u300d\u306f\u300c<strong>publicit\u00e9 \u00e0 la t\u00e9levision<\/strong>\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u5e38\u4f1a\u8a71\u3067\u306f\u300c<strong>pub<\/strong>\u300d\u3068\u77ed\u7e2e\u3055\u308c\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">marque<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c<strong>marque<\/strong>\u300d\u306f\u300c\u5370\u300d\u3084\u300c\u30d6\u30e9\u30f3\u30c9\u30fb\u30e1\u30fc\u30ab\u30fc\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u670d\u98fe\u95a2\u4fc2\u306e\u6709\u540d\u306a\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u3082\u3001\u30b9\u30fc\u30d1\u30fc\u306b\u4e26\u3076\u304a\u83d3\u5b50\u3084\u6d17\u5264\u306e\u30e1\u30fc\u30ab\u30fc\u3082\u3001\u30d5\u30e9\u30f3\u30b9\u8a9e\u3067\u306f\u300c<strong>marque<\/strong>\u300d\u3068\u4e00\u62ec\u308a\u306b\u2026\u3002\u5206\u304b\u308a\u306b\u304f\u3044\u306e\u3067\u3001\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306f\u300c<strong>grande marque<\/strong>\u300d\u3068\u547c\u3070\u308c\u533a\u5225\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30fc\u30d1\u30fc\u306a\u3069\u3067\u300c<strong>marque<\/strong>\u300d\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u305d\u306e\u88fd\u54c1\u306e\u4ee3\u8868\u7684\u306a\u30e1\u30fc\u30ab\u30fc\u3092\u6307\u3059\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u305d\u306e\u30b9\u30fc\u30d1\u30fc\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\u306a\u3069\u306e\u5b89\u3081\u306e\u985e\u4f3c\u54c1\u3067\u306f\u7121\u3044\u7269\u3001\u3068\u3044\u3046\u611f\u3058\u3067\u3059\u306d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f1a\u8a71\u4e2d\u3067\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u3068\u8a33\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u696d\u754c\u306b\u304a\u3051\u308b\u4ee3\u8868\u7684\u306a\u30e1\u30fc\u30ab\u30fc\u3068\u3044\u3046\u30cb\u30e5\u30a2\u30f3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/www.gitsl.com\/ala\/wp-content\/uploads\/2020\/11\/458894527945f56f194a7179b5c234a5.jpg\" alt=\"\" class=\"wp-image-10101\" srcset=\"https:\/\/www.gitsl.com\/ala\/wp-content\/uploads\/2020\/11\/458894527945f56f194a7179b5c234a5.jpg 500w, https:\/\/www.gitsl.com\/ala\/wp-content\/uploads\/2020\/11\/458894527945f56f194a7179b5c234a5-300x200.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d5\u30e9\u30f3\u30b9\u306eCM\u306e\u7279\u5fb4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u672c\u3068\u306f\u9055\u3046\u30d5\u30e9\u30f3\u30b9\u306eCM\u306e\u7279\u5fb4\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6709\u540d\u82b8\u80fd\u4eba\u304c\u51fa\u6f14\u3057\u306a\u3044<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e5\u672c\u306eCM\u306b\u306f\u82b8\u80fd\u4eba\u304c\u305f\u304f\u3055\u3093\u51fa\u6f14\u3057\u3066\u3044\u307e\u3059\u3002CM\u3092\u898b\u308b\u3060\u3051\u3067\u3001\u305d\u306e\u6642\u306b\u8ab0\u304c\u4eba\u6c17\u306a\u306e\u304b\u304c\u5206\u304b\u308b\u304f\u3089\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u3053\u308d\u304c\u30d5\u30e9\u30f3\u30b9\u306eCM\u306b\u306f\u6709\u540d\u306a\u82b8\u80fd\u4eba\u307b\u3068\u3093\u3069\u767b\u5834\u3057\u307e\u305b\u3093\u3002\u300c<strong>grande marque<\/strong>\u300d\u306e\u9999\u6c34\u306eCM\u306b\u306f\u3001\u4e16\u754c\u7684\u306b\u6709\u540d\u306a\u4ff3\u512a\u304c\u8d77\u7528\u3055\u308c\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u304c\u3001\u305d\u308c\u4ee5\u5916\u306f\u307b\u307c\u7121\u540d\u306e\u4eba\u3070\u304b\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30dd\u30fc\u30c4\u9078\u624b\u304c\u8d77\u7528\u3055\u308c\u308b\u3053\u3068\u306f\u65e5\u672c\u3068\u540c\u69d8\u306b\u591a\u3044\u3067\u3059\u304c\u3001\u898b\u304b\u3051\u308b\u306e\u306f \u300c<strong>judoka <\/strong>\u67d4\u9053\u306e\u9078\u624b\u300d\u3084\u300c<strong>rugbyman <\/strong>\u30e9\u30af\u30d3\u30fc\u306e\u9078\u624b\u300d\u300c<strong>nageur <\/strong>\u6c34\u6cf3\u9078\u624b\u300d\u306a\u3069\u3002\u30b5\u30c3\u30ab\u30fc\u9078\u624b\u3084\u30c6\u30cb\u30b9\u306e\u9078\u624b\u3082\u4eba\u6c17\u304c\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bb\u30af\u30b7\u30fc\u306aCM\u304c\u591a\u3044<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30e9\u30f3\u30b9\u306eCM\u306f\u3001\u3068\u306b\u304b\u304f\u30bb\u30af\u30b7\u30fc\u306a\u3082\u306e\u304c\u591a\u3044\u306e\u3082\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30b9\u30b7\u30fc\u30f3\u306f\u3082\u3061\u308d\u3093\u3001\u7537\u5973\u306e\u30d9\u30c3\u30c9\u30b7\u30fc\u30f3\u3092\u60f3\u50cf\u3055\u305b\u308b\u3082\u306e\u306a\u3069\u3001\u65e5\u672c\u4eba\u306e\u611f\u899a\u3067\u306f\u5b50\u4f9b\u306b\u898b\u305b\u3066\u3044\u3044\u306e\u2026\uff1f\u3068\u601d\u3063\u3066\u3057\u307e\u3046\u7269\u304c\u591a\u3005\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u306eCM\u3067\u3082\u3001\u5b50\u4f9b\u5411\u3051\u3067\u306a\u3044\u9ad8\u7d1a\u8def\u7dda\u3082\u306e\u3082\u306f\u30bb\u30af\u30b7\u30fc\u8def\u7dda\u3002\u671d\u98df\u306e\u30b7\u30ea\u30a2\u30eb\u306eCM\u306a\u306e\u306b\u3001\u7537\u5973\u304c\u4e00\u591c\u3092\u904e\u3054\u3057\u305f\u7fcc\u671d\u3092\u30a4\u30e1\u30fc\u30b8\u3055\u305b\u308bCM\u306a\u3069\u3082\uff01<\/p>\n\n\n\n<p 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